The “Jockey Club Age-friendly City Project” aims to build an age-friendly city that can cater for the needs of all ages. According to the World Health Organization, an age-friendly city encourages active ageing by optimising opportunities for health, participation and security in order to enhance quality of life as people age. Eight domains have been identified: Outdoor spaces and buildings, Transportation, Housing, Social participation, Respect and social inclusion, Civic participation and employment, Communication and information, and Community support and health services. An age-friendly city is not just “elderly-friendly”, but friendly for all ages.
What is an “age-friendly” shopping mall?
As an intrinsic part of the community, shopping malls combine shopping, leisure, culture, catering and entertainment, and are one of the most important places where people gather for social events. Not only does an age-friendly environment cater for people of all ages and boosts foot traffic, it also encourages older adults to actively participate in social and economic activities, promotes intergenerational exchanges, and achieves a win-win situation for shopping malls, merchants and citizens.
Participating in the “Charter for Age-friendly Shopping Malls” represents the mall’s commitment to providing visitors with age-friendly environment and measures with an aim to foster inter-generational harmony and to deliver quality and professional services that can cater for the needs of all ages.